Box Office: Will Azaad and Emergency bring happiness to the Hindi film industry?

The box office is waiting for a big clash between the two upcoming films in the Hindi market, Azaad and Emergency. Both the films are special for the respective teams as they are set to face each other next Friday (January 17, 2025). While Azaad marks the acting debut of newcomers Aman Devgan and Rasha Thadani, Emergency marks Kangana Ranaut’s comeback film after two years. Let us analyze whether Azad Aur Emergency will bring happiness at the Hindi box office in the coming days.

A good number of people will come in Azad and Emergency; Tickets will be kept at discounted rates

The Hindi box office has been affected by the poor performance of new releases Game Changer and Fateh. Now, all eyes are on the next line, Azad and the Emergency. Tickets for both the upcoming films are being kept at a discounted rate of Rs 99. The relaxation will ensure that Abhishek Kapoor and Kangana Ranaut’s respective directors get good viewership. They will also benefit from their hold on the box office.

With less promotion, will Azad Aur Emergency survive in the market?

Azaad, which also stars Ajay Devgan in a pivotal role, has been creating a low buzz among cinemagoers ahead of its release. Similarly, Emergency, a biographical political drama, is low on hype and anticipation at the moment. As per estimates, they are looking at openings ranging from Rs 1 crore to Rs 2 crore each. Both films will need strong word-of-mouth to do well in the Hindi market.

A week later, Azad and Emergency would face competition from new entry, Sky Force. Starring Akshay Kumar, Sara Ali Khan, Nimrat Kaur and debutant Veer Pahriya, the historical war film will release on January 24, 2025.

Disclaimer: Box office figures are compiled from various sources and our research. Figures may be approximate, and Pinkvilla makes no claims about the authenticity of the data. However, they are adequate indicators of the box-office performance of the respective films.