On August 14, 2025, War 2 will be premiered as the only Indian film on the IMAX screen worldwide. It has scored two weeks of exclusive runs with large screen format. YRF planned this release two years ago, targeted on Independence Day 2025 weekend. A third week in IMAX depends on the performance of the box-office performance and the next IMAX film schedule.
Meanwhile, Sun Pictures has incorrectly created confusion by suggesting his film Cool, which is being released on the same day as War 2, IMAX-applied. This has created a controversy, with IMAX, allegedly, to clarify some things directly with the manufacturers of the cool.
YRF confirms the dramatic specificity of war 2
YRF’s strategic deal ensures that the war is the only Indian film on the IMAX screen globally for 2 weeks. Only one Hollywood film, weapons by Warner Bros., will share the IMAX screen outside India during this period. IMAX’s global policy is clear and is that an IMAX-format film is available when an IMAX-format film is available in theaters IMAX auditorium. This rule protects the premium experience that IMAX wants to distribute to its audience.
Imax supports War 2; The allegedly expresses concern over the incorrect presenting of its brand to Coolie
IMAX War strongly supports 2 and has begun global propagation, highlighting his belief in YRF and film’s ability. In contrast, Sun Pictures placed the IMAX logo on the cool poster, despite that the IMAX film declined to screen. IMAX has allegedly expressed concern, given that it misleads wrong fans and damages the format’s credibility and industry relationships. Despite not being intentional, the works of Sun Pictures have created unnecessary confusion.
IMAX dispute between war 2 and cool acts as a reminder, honesty in marketing is necessary
War 2 is ready to dominate the IMAX screen worldwide. Its third week’s run rests on its success and is Scheducting IMAX for the upcoming release. Dispute with Cool serves as a reminder that transparency is important in the film industry. The error of sun pictures with cool proves the importance of accurate promotion just to maintain confidence and ensures the audience to enjoy the premium cinematic experience.
War 2 and Cool in theaters from August 14, 2025
Both War 2 and Koli play in theaters since August 14, 2025. However, only war will play in 2 IMAX. Stay for Pinkvilla for such exclusive updates on both films.
Also read: War 2 box office expectations: Hrithik Roshan and Junior NTR decoded the film’s capacity; Can it be the largest blockbuster of 2025?
