Alia Bhatt made a notable appearance at Milan Fashion Week on Friday, February 27, joining the front row of Gucci’s highly anticipated runway show. The event marked the debut of Demna Gvasalia as the luxury brand’s new creative director. Bhatt, who serves as Gucci’s first Indian global ambassador from May 2023, cemented his prominent position at the international fashion event by adopting a bold new aesthetic.

Bhatt’s appearance at the event was marked by her choice of attire: a large, shiny black leather coat with statement shades. The tailored silhouette of the dress was complemented by pointed black heels and a structured black Gucci handbag, while pearl stud earrings and large black sunglasses completed the ensemble.

The outfit attracted attention for its alignment with Demna Gvasalia’s “vicious Gothic” and ironic streetwear approach. The shiny finish of the black leather dress added depth and drama to Bhatt’s appearance, with the hemline falling just below the knee for a classic yet assertive effect.

Bhatt’s partnership with Gucci began in 2023, marking a historic move as she became the fashion house’s first Indian global ambassador. Since her debut with the brand at the Cruise 2024 show in Seoul, she has become a regular on the front row of Gucci, sharing space with global celebrities in the fashion industry.

Ahead of the Milan Fashion Week event, Bhatt shared a handwritten welcome note from Demna Gvasalia. The message read, “Dear Alia, welcome to Milan, and I can’t wait to see you in your Gucci debut,” concluding with, “Love, Demna.”

This was not Bhatt’s first appearance representing Gucci at Milan Fashion Week. Earlier, in 2025, she wore a Milanese coat from the brand’s Famiglia collection, which featured a structured silhouette and a chain belt with the GG emblem.