India, a country full of vibrant colors, rich traditions, and diverse cultures, is facing a hidden threat that is silently taking the lives of people one by one.

Tobacco, this dangerous enemy, is deeply ingrained in our society, affecting millions of people. According to the latest Global Adult Tobacco Survey (GATS), 26.8% of adults (aged 15 years and above) in India consume tobacco.

This means that nearly 27 crore Indians – more than the combined population of many European countries – are choosing to indulge in a deadly habit.

Every year, over 1.35 million deaths are caused by tobacco use in the country, making it a leading cause of preventable deaths. Despite stringent regulations, the rise in tobacco use among youth presents new challenges.

This calls for an urgent re-evaluation of existing tobacco prohibition policies and the provision of effective alternatives to effectively curb this evil.

Existing tobacco cessation policies in India, while well-intentioned, have not adequately addressed the growing problem. The government should consider changing these policies to offer scientifically proven alternatives to quit tobacco and smoking.

These options should be accessible and specifically designed for serious smokers who genuinely want to quit smoking but find it challenging due to a lack of effective options.

Option for serious smokers

Imagine a world where alternatives exist – safe havens for people desperate to break free from the clutches of tobacco. These alternatives are promising.

They deliver a dose of nicotine without the deadly smoke, thereby saving both lives and lungs. Let us advocate for their cause and urge the government to adopt these scientifically validated solutions.

For serious smokers seeking freedom, alternatives offer a lifeline – a chance to reclaim their health and breathe easier.

Unlike traditional cigarettes, the safer alternatives do not involve combustion, which significantly reduces the amount of harmful toxins. Studies show that these safer alternatives can be a viable option for smokers who struggle to quit smoking completely.

Alternatives must be implemented with careful regulation and only after thorough scientific evaluation.

Learn from global success stories

The fight against tobacco is not just a battle. Looking beyond our borders, we can gain valuable insights from successful smoking cessation strategies adopted in developed countries. For example, Japan has seen a significant reduction in smoking rates through the introduction of excellent safer alternatives.

The UK and the US have also implemented comprehensive smoking cessation programmes, including the use of nicotine replacement therapy and other alternatives.

Sweden’s tobacco harm reduction strategies have been instrumental in reducing the prevalence of smoking. Currently, only 5.6% of Swedish adults smoke, a 49% reduction compared to 60 years ago.

The country’s cancer rate is 41% lower than the European average. Sweden’s combined tobacco control and harm reduction strategies, if adopted by other EU countries, could save 3.5 million lives over the next decade.

Their harmonious blend of policies, public awareness and harm reduction strategies has led to a decline in smoking rates. Integrating these global strategies with India’s unique context can create a robust framework to tackle tobacco addiction.

India’s fight against tobacco requires a multi-pronged approach. Globally successful strategies such as harm reduction must be implemented as well as locally adapted initiatives.

This may include developing culturally appropriate public awareness campaigns and ensuring appropriate training for health professionals on the latest quitting methods.

The way forward towards the end

By amending existing policies and introducing scientifically-backed alternatives, the government can make significant progress in reducing tobacco consumption.

Learning from global successes and consulting experts will provide a comprehensive approach to tackle this problem. Now is the time for India to adopt innovative strategies and provide effective prevention tools to those who need them most.

The end goal remains the same: a tobacco-free India. But getting there requires acknowledging the limitations of existing approaches and adopting innovative solutions.

By exploring scientifically proven alternatives and taking inspiration from global success stories, we can empower smokers with a wider range of choices, ultimately paving the way for a healthier future for millions of Indians.

(Disclaimer: This is a written article. The views and opinions expressed by the doctors are their independent professional judgment. This should not be considered as a substitute for medical advice. Please consult your treating physician for more details.)