Matal has worked with OpenAI to develop toys and games with Artificial Intelligence, and is expected to launch its first AI-manufactured product later this year, Barbie-Mekar said on Thursday. The company, which also makes hot wheels and UNO cards, plans to bring AI’s magic on innovation, privacy and safety and plans to bring age-appointed sports experiences, “it said.

This step comes at a time when toy manufacturers are struggling with a silent demand background because consumers spend on spending to spend for the economic collapse of the transfer business policy of US President Trump.

Metal also included advanced AI tools of OpenEIs such as Chatgate Enterprise in its commercial operation to increase product innovation, the company said.

“With OpenEII, Mattal has access to new equipment as well as an advanced set of AI capabilities to enable productivity, creativity and company-wide changes,” said OpenIAI Operating Chief Brad Licap.

During the last year, Matal has relied on producing films, TV shows and mobile games based on his products such as hot wheels and Barbie to offset the recession in his core toy business.

Last month, Metell withdrew its annual forecast and said that it would increase prices on some products sold domestically in a bid to reduce the high supply chain cost.