AI-operated search startup, Perplexity has launched a new membership tier for the purpose of its most dedicated users. On Tuesday, a company comes with a company blog post, new plan, dubbed perplexity max, a heavy $ 200 (about Rs 17,063) comes with a monthly price tag and is designed to offer advanced equipment, rapid access to new features to electricity users, and the priority use of the most advanced AI model available today.

Perplexity Max Tier involves unlimited access to labs, spreadsheets and reports of perplexity to generate a quick entry for experimental characteristics, including early entry for experimental characteristics, including the comate-e-wide browser. Subscribers will also be given priority when reaching the services manufactured on the top-tier AI model, such as O 3-Pr and Anthropic Cloud Opus 4.

With this step, Perplexity AI joins the growing list of companies, which offers ultra-pramium services to mud the most busy user base. Openai was the first to offer $ 200-month Chatgpt Pro Plan, and other prominent players like Google, Anthropic and Developer Platform Cursor have rolled out similar premium prasad.

The new Max Yojana sits at the top of the ladder membership of Perplexity. The company continues to offer $ 20/month Pro plan for individual users, as well as an enterprise Pro plan per month at $ 40 per user. A Max plan sewn for enterprise customers is also in the pipeline, although a launch date has been confirmed so far.

Financially, perplexity is scaling, but is still in growth mode. In 2024, the company produced an estimated $ 34 million in revenue – mainly from its $ 20 Pro subscription – but also recorded a cash burning of about $ 65 million. This high burning rate has been held responsible for leasing the cloud infrastructure on a large scale and the cost of licensing powerful AI models from the choice of openi and anthropic.

Despite these disadvantages, the startup is gaining momentum. By January 2025, its annual recurring revenue was reportedly climbed by $ 80 million. In May, it was said in advanced discussion to raise $ 500 million on a $ 14 billion valuation, although it is not clear whether the funding round has been finalized.

Nevertheless, the road the front can be away from smooth. AI The search location is becoming increasingly competitive, Google aggressively promoted its own AI-operated search experience, dubbing AI mode, which closely reflects its offer of Perplexity. Openai is also rumoring its integration of discovery in Chatgpt and develops a standalone browser.

For severity, success can hing to maintain strong partnership with very AI model providers, which compete against it – while better user continues to innovate and distribute experiences. If the maximum plan can generate significant new revenue, it can fire the startup that needs to be ahead in the congestion and rapidly developed area.