Apple to launch more than 20 products in 2026, one of them a top priority for Tim Cook: full list here
Apple is preparing for its busiest year ever. According to reports, the company is aiming to unveil more than 20 new products in 2026, including major updates to the iPhone, Mac, iPad, and Apple Watch lines.

Apple is preparing for one of the busiest years in its history. The company will celebrate its 50th anniversary in 2026, and according to industry leaks and supply-chain reports, it plans to launch more than 20 new products to celebrate the milestone. These launches are expected to include iPhones, Macs, iPads, wearables, accessories, and smart home devices, including one product that is said to be particularly close to CEO Tim Cook’s heart.
Here’s everything new we can see from the Cupertino giant in 2026.
Launch from Apple in early 2026
According to reports, Apple is planning to upgrade almost every major hardware category currently sold. The year is expected to start with updates for entry-level and mid-range devices. Early 2026 could bring a lower-priced MacBook with an A-series iPhone chip and color options, and a refreshed MacBook Air with an M5 chip, both designed to attract students and first-time Mac buyers.
Additionally, there are also whispers about the iPhone 17e, which is expected to arrive as a more affordable iPhone alternative. The iPhone 17e is rumored to feature Apple’s A19 chip, a center stage-enabled front camera, and a dynamic island, bringing premium design elements from flagship iPhones to a lower price bracket. The iPad is also expected to get a focus, with the base iPad set to get a processor upgrade and the iPad Air moving to Apple’s M4 chip.
new accessories
Apple’s accessory lineup is also expected to expand. According to reports, Apple is planning to launch AirTag 2, which may include a next-generation ultra wideband chip for stronger anti-stalking and privacy safeguards as well as more accurate tracking.
Launch from Apple in mid to late 2026
However, things are about to get more exciting in the second half of 2026.
Apple is expected to introduce the iPhone 18 Pro and iPhone 18 Pro Max in the traditional autumn launch window, which will reportedly be powered by a new A20 Pro chip. These models may feature under-display Face ID, Apple’s in-house C2 modem, larger batteries, and advanced camera hardware.
Perhaps the more notable and most anticipated launch is the iPhone foldable. And according to reports, Apple will finally enter the foldable smartphone market with a device often referred to as the iPhone Fold or iPhone Ultra. The leak suggests that the first foldable iPhone could come in a book-style foldable with a wide and crease-free display and a premium titanium finish.
Wearables are also expected to get major upgrades. The AirPods Pro 3 are said to integrate cameras to support AI-powered features, while the Apple Watch Series 12 may introduce new health sensors and even Touch ID built directly into the watch body.
In the Mac lineup, Apple is expected to roll out the M5 Mac mini and Mac Studio, while the M6 MacBook Pro may receive a significant redesign, becoming thinner and lighter and possibly adopting an OLED touch display. The iPad Mini is also rumored to switch to OLED and get the A20 Pro chip.
Home Connectivity Lineup
The 2026 lineup is also expected to expand to the connected home. New products are reportedly in development, including an Apple security camera and a video doorbell. The doorbell is rumored to come with Face ID to integrate with the smart lock.
whose launch is on top priority
Amidst all these launches, one product that is said to be on the ‘top priority’ list for Apple CEO Tim Cook is Apple Glasses. The rumored AR glasses are expected to be unveiled in late 2026, with Bloomberg’s Mark Gurman suggesting that actual shipments may not begin until 2027. According to Gurman, the glasses are a major strategic priority for Cook and are widely expected to become one of the defining products of his tenure as CEO and may be the last product he unveils before his retirement.





