Apple has crossed a major milestone by selling 3 billion iPhones since the first model launch in 2007. The announcement was made by CEO Tim Cook for the June quarter during the company’s earnings call. However, while the company had a lot to celebrate with a strong quarter and high-to-appreated iPhone sales, there are indications that increasing import tariffs in the next few months may lead to new challenges.

In the latest quarter, Apple earned $ 44.6 billion from the sale of iPhone, 13 percent compared to the previous year. This defeated market estimates and contributed to about half of the company’s total revenue for the quarter, which was $ 94 billion. The most important product of Apple remains the most important product in terms of iPhone professional value and consumer demand.

The company also saw a slight improvement in China, a market where there is a recent pressure. Revenue from the region increased from $ 14.7 billion to $ 15.3 billion, which provides some relief after several slow quarters.

Despite the good numbers, Apple is now preparing possible financial pressure in the next quarter due to fresh tariff hazards. Tim Cook said Apple is expected to pay around $ 1.1 billion in tariffs during the September quarter, which increases a faster by $ 800 million in the June quarter. This is associated with new import policies under the Trump administration, which can make it expensive for companies such as Apple to bring products outside the US.

To manage this risk, Apple has already transferred its iPhone production to the US market to India. Cook confirmed that most of the iPhones sold in the US now come from India, and there has been no change in this strategy in recent months.

While Apple’s shares increased slightly (about 2 percent) after the earnings report, that the bump was modest compared to other technical players. For example, Microsoft and Meta saw a huge advantage due to their strong attention on artificial intelligence. On the other hand, Apple’s stock is still about 15 percent below the year, as investors wait for a clear AI roadmap from the company.

During the call, analysts asked Cook about Apple’s plans for AI and how the iPhone fits in the future where Voice Assistant and Screenless Tech could be more common. Cook replied, saying that he continues the iPhone to play an important role and future technologies would support the iPhone instead of changing it.

Meanwhile, some of the industry monitoring the spike in the sales of iPhone may also be due to running consumers to buy before any tariff-related price hike. This may mean that the strong sales of this quarter will not necessarily continue in the next one.