Apple has launched the Apple Store app in India, which has been available in its other markets for years. The app is available for download on the App Store. The app aims to streamline access to Apple products and services in the country, which customers have access to in addition to physical stores, authorized sellers and third-party retailers.

Karen Rasmussen, Apple’s head of Retail Online, said, “At Apple, our customer is at the center of everything we do, and we’re thrilled to introduce the Apple Store app to reach even more users in India, deepening our connections.” Will be done.” “With the Apple Store app, customers will discover a new and intuitive way to shop all of our incredible products, receive personalized support, and truly experience the best of Apple,” he said.

The Apple Store app also has a bunch of customizations for users in India. For example, it has a Products tab, which allows users to explore Apple’s lineup of devices and accessories, learn about trade-in programs, and access financing options. There’s also a For You tab, which shows tailored recommendations and quick-access sections for saved or favorite items.

There’s also a Move forward tab on the app. What it does: After purchase, customers can connect with Apple experts for personalized setup sessions online, access tips via short videos, or Apple sessions at a local store to unlock their device’s full potential. Can join today.

The app also brings Apple’s customization features to India, allowing users to engrave devices like AirPods, iPad and Apple Pencil with names, initials or emojis in different languages. Customers can configure Macs with advanced specifications or personalize their Apple Watch orders.

With the Apple Store app, Indian customers can choose between home delivery and in-store pickup, making it easier than ever to access Apple products.
The launch of the Apple Store app comes at a time when Apple is increasing its investment in the Indian market. Beyond its partnerships with authorized resellers and third-party retailers, Apple opened its first physical stores in Delhi and Mumbai in April 2023. In the press note, Apple has also confirmed that it will open new stores in Bengaluru, Pune, Delhi-NCR. , and soon Mumbai.

This digital expansion through apps reflects Apple’s intention to provide the same premium experience to Indian consumers that it offers in other countries. By combining personalized shopping, customization options and convenient delivery or pickup methods, Apple is setting new standards for customer engagement in India.