Apple is working on a new, innovative device that could bring a big change in the world of technology. This device, which is still in the development stage, is a tabletop gadget that combines an iPad-like screen with a robotic arm that can move the screen around, as described by renowned analyst Mark Gurman. Imagine a big screen that can tilt, rotate and adjust itself according to your need – like a super-smart home assistant.

This product isn’t just another tablet — it’s designed to be a central hub for your smart home. You can use it to control all your smart devices, make video calls, and even keep an eye on your home remotely. It’s also meant to make it easier for users to interact with the device using voice commands via Apple’s voice assistant Siri. For example, during a video call, you can say, “Look at me,” and the screen will automatically adjust to focus on you.

Gurman says that Apple has been working on this idea for a while now and it is now gaining momentum. Known internally as J595, the project was given the green light by Apple’s top executives in 2022. Recently, the company has accelerated efforts to bring this device to market possibly by 2026 or 2027. Apple is aiming to price it around $1,000, but since that is still several years away, things could change.

The move into robotics is part of Apple’s broader strategy to find new ways to make money. The company is trying out different ideas, including a self-driving car project that was recently discontinued. Apple is also trying to make the most of its artificial intelligence (AI) technologies, which will soon be integrated into devices such as the iPhone, iPad and Mac.

Internally, there has been some debate about the project. Apple’s marketing team was concerned that people might not want to spend a lot of money on such a device, while some software engineers were concerned about the resources needed to develop it. However, Apple CEO Tim Cook and head of hardware engineering John Turnus are strong supporters of the project.

To ensure that this device becomes a reality, Apple has assigned Kevin Lynch, a senior executive with a track record of bringing big products like the Apple Watch to market. He has assembled a team of top engineers and robotics experts to work on it.

Apple’s new device is a bold step into robotics and AI, reflecting the company’s efforts to innovate beyond its traditional product lineup. Whether or not this product is a hit, it shows that Apple is committed to exploring new technologies and creating groundbreaking products.