According to a CNBC report, Amazon has a new team under its device unit, named Zeroon Team, headed by Xbox co-founder and former Microsoft Executive, led by J Allard. The team has been tasked with making “success” products.

Allad, who worked with Microsoft for 19 years, co-install the Xbox. He was one of the key members at the time of launch of Xbox and Xbox 360 console. In 2010, Alard stepped into his role as the head of technology of consumer products in Microsoft, and then worked in Gofundme as his Chief Technology and Product Officer for a year. According to his LinkedIn Profile, he then worked as a member of his company, Project 529 (which he established in 2007), and received his fellowship until he joined Amazon in September 2024. At the time of writing the story, his current role in Amazon was listed as the vice president of Zeroon.

Allegedly, the zero team will have people in Seattle, San Francisco and Sunvel, California. Members of the zeroon will allegedly work on both hardware and software projects. The name Zeroon clearly shows that the team will work on the entire cycle of the product, from the concept to its launch.

Ruckus Note that a job listing for the new team shows that one of these success products can be a smart home device. Allegedly, the zero team has a job listing for senior roles in applied science, product marketing and customer insights. Details of the role in Applied Science suggests that the person will work on “a new smart-hom product”, Ruckus The report shows. Amazon already has a range of smart home devices under the Eco range of products that are operated by its AI software Alexa.

Additionally, Amazon has allegedly brought people from its various divisions together, drawing on expertise from the teams behind Alexa, Luna Cloud Gaming Platform and Hello Sleep-tracking device, which is now according to LinkedIn Profiles working on zero initiatives. One of the group leaders is the former head of the light form, which is a projection mapping startup acquired by the first Amazon.

While Amazon is setting up a new team, the company is also cutting some corners at the same time. Earlier this year, Amazon laid 100 employees from its device and services unit, which oversees products such as Eco speakers, Alexa, Kindle and Zox Self-Driving cars. According to the company, these layoffs were required to better align with their product roadmap and streamline operations. Was it preparing to set up a zero team? Perhaps. At that time, the company said that the trimming would help the company move faster.