A short video, which apparently shows the Amazon Christmas party in Canada, is going viral and being widely circulated on social media. But not for the right reasons. Instead of celebratory joy, it has led to a flood of racist comments online. The clip, which shows a group of Amazon employees celebrating the holiday season, has become the latest flashpoint in growing social media racism targeting Indian and South Asian workers at big tech companies.

The video was shared by an

The video, reportedly from an Amazon warehouse in Canada, shows employees sitting around long tables inside the cafeteria. Workers can be seen eating, casually talking and smiling, while a man dressed as Santa Claus walks around the room.

Although the video doesn’t show anything unusual for a multinational workplace in a country like Canada, which has a large population of people from India, the framing of the post immediately set the tone for what was to come. The commentary in the video discusses why almost everyone in this particular warehouse is “Indian” and then claims that this is all only due to Indians hiring other Indians even in western companies.

Given the nature of social media, responses to the video soon turned racist, with users questioning how such a workforce structure was possible. Some accused tech companies of discriminatory hiring practices or abusing immigration programs like H1-B visas, while others cast the scene as evidence of cultural or demographic “replacement”.

Many users claimed that the video proved that “locals” no longer work in technical or warehouse roles, while others went further, calling it “prima facie evidence” of discrimination.

One user commented, “Foreign worker programs are being exploited by companies and international crime syndicates like the one that owns the US H1-B visa program recipient pool in India.” Another wrote, “This should be considered prima facie evidence of discriminatory hiring practices.” A third said, “Someone, probably a white boomer, hired an Indian as the hiring manager. And every person he or she hires after that will be Indian. I haven’t seen a non-Indian Amazon delivery driver in probably six years.”

The video and subsequent racist comments come just weeks after another viral controversy involving Indian tech professionals. In November, an

In response, Nick Pash, head of AI at San Francisco-based company Cline, commented, “Imagine the smell.” The CEO’s remarks quickly went viral, sparking a wave of racist backlash and widespread condemnation from technologists, educators and civil rights advocates, who called the comments dehumanizing and rooted in long-held stereotypes.