Bharti Airtel has recently partnered with Apple to bring exciting new entertainment options to its customers. Through this partnership, Airtel users in India will get exclusive access to two of Apple’s popular services: Apple TV+ and Apple Music. The move is aimed at providing Airtel customers with more options for high-quality video and music content, catering to the growing demand for great entertainment in India.

Amit Tripathi, Chief Marketing Officer, Bharti Airtel, explained why this partnership makes sense for both companies. He said that both Airtel and Apple focus on delivering the best customer experience. “Apple and Airtel are natural partners who strive to bring excellence in customer experience. We share the same vision to meet the entertainment needs of Indian users,” Tripathi said. He also pointed out that Airtel Xstream, Airtel’s existing platform for content and entertainment, will get even better with the addition of Apple TV+. This means that Airtel customers will get access to a wide range of shows and movies.

Apple TV+ is a streaming service that offers a variety of high-quality content, including drama and comedy series, movies, documentaries, and family-friendly shows. Since its launch, Apple TV+ has become increasingly popular, creating original programs that have received awards and praise. With the new partnership, Apple TV+ will be included with Airtel’s premium WiFi and postpaid plans. This means that customers who use Airtel Xstream Fiber will have even more great content to watch without needing to subscribe separately.

Oliver Schusser, Apple’s vice president of Apple Music, Apple TV+, Sports and Beats, expressed his happiness about the collaboration. He said, “We are delighted that Airtel customers in India will soon be able to enjoy all the great content on Apple TV+ and Apple Music.” This shows how excited the two companies are to work together to improve the entertainment experience for Airtel users.

Apart from video content from Apple TV+, Airtel will also offer exclusive deals on Apple Music through its Wynk Premium service. Apple Music is known for a vast library of Indian and international music along with curated playlists, interviews with artists, Apple Music Radio, and unique features like Apple Music Sing and Spatial Audio. This means that Airtel’s Wynk Music users will enjoy a richer music experience with these new offerings.

These exclusive deals on Apple Music and Apple TV+ are expected to be available to Airtel customers later this year. By partnering with Apple, Bharti Airtel is enhancing its entertainment services, giving its users access to world-class content from one of the leading technology companies. This collaboration not only improves the value of Airtel’s existing services but also caters to the growing demand for quality video and music content among Indian consumers.