Adam Mosseri warns that AI glitches are becoming so real that Instagram may soon have to start labeling real posts
Instagram CEO Adam Mosseri delivers a reality check on AI sloppiness. Mosseri warns that as AI gets better at creating realistic content, it will become harder to distinguish what is real and what is not. The Instagram chief has hinted that the platform may soon start labeling AI-generated content, and verifying the authenticity of real content in a lengthy 20-slide post.
Artificial Intelligence has improved a lot in the last few months. Now, anyone can create any image or video with just a single gesture. While AI tools have never been more accessible, this situation has also raised concerns over the influx of AI slop, especially on social media. AI slop refers to low-quality, low-effort content created from generative AI. However, as AI becomes better at creating realistic content, Instagram CEO Adam Mosseri believes the need to label fake content will increase.
Instagram CEO admits nothing is real by default anymore
In a 20-slide post on Instagram, Mosseri explained his thoughts about the current state of AI on social media. He raised concerns about the increasing difficulty in distinguishing between real and AI-generated content, acknowledging that no one can now assume that an image or video is genuine. Adam Mosseri wrote, “For most of my life, I could safely assume that photographs or videos were largely accurate pictures of the moments that occurred. This is clearly no longer the case, and it will take us many years to adapt.”
Mosseri said users will have to question the authenticity of what they see online. “We’re moving from assuming what we see is real by default, to starting with skepticism. Pay attention to who is sharing something and why.” He added, “This would be inconvenient – we are genetically conditioned to trust our eyes.”
Adam Mosseri hints at labeling AI slop on Instagram
Adam Mosseri outlined several steps Instagram and other social platforms may need to adopt to address these challenges. “We need to create the best creative tools possible, label AI-generated content and verify authentic content.” According to Mosseri, these measures are aimed at helping users navigate what he describes as an era of “infinite synthetic content.”
Summing up the urgency, Mosseri acknowledged that Instagram was at a crossroads when it came to dealing with the growing AI slope. He said, “The main risk facing Instagram is that, as the world changes rapidly, the platform fails to keep up. Looking towards 2026, one big change: authenticity is becoming infinitely reproducible.” Adam Mosseri explains that everything connecting a social media platform and its creators can now be faked with the right tools. This leaves Instagram with no choice but to adapt. Mosseri concluded, “Instagram needs to evolve more quickly in many ways.”
Beyond the concerns, Mosseri acknowledged that not all AI-generated content is problematic. “We love to complain about ‘AI slop,’ but there’s a lot of amazing AI stuff out there,” he said. AI-generated content has found its own audience online. Recently, a report suggested that an Indian AI slop channel, Bandar Apna Dost, earned Rs 35 crore on YouTube due to its huge viewer base.
