Apple is all set to launch its new-generation flagship iPhone 16 series next week. As we get closer to the launch event, tech enthusiasts and Apple fans are eager to know what new upgrades Apple has in store for the iPhone 16. After the launch, Apple is reportedly aiming for higher sales, especially for the iPhone 16 Pro models, as these are expected to come with significant upgrades. But are the new upgrades the main reason why buyers are interested in Apple? Well, a new report by Consumer Intelligence Research Partners says that it used to be the main reason but not anymore.

The CIRP report reveals that Apple often entices consumers to upgrade to new generation iPhones with new features and more, but the main reason people upgrade to new iPhones is change. According to its data, about 75 percent of iPhone users revealed that they buy a new iPhone when their existing device becomes outdated or they need to replace a lost, broken or stolen device.

iPhone users admit that they upgrade to a new iPhone due to the declining performance of their older device, whether it be a slow processor, a draining battery or other hardware issues that hinder everyday use. This means that for most iPhone buyers, the decision to purchase a new device is driven more by need than a desire to experience the latest advancements.

According to the report, this trend also reflects the growing tendency among iPhone users to keep their devices for a longer period of time, and upgrade only when their current phone becomes too problematic to use.

However, even though many users wait to upgrade, there are still many users – 18 percent of customers according to the report – who state that they upgrade their iPhone primarily based on new features. This group likely includes early adopters and tech enthusiasts who are excited about the latest offerings and hope to be first in line when the new iPhone 16 models hit stores later this month. For these buyers, the appeal of upgraded cameras, improved displays or the latest processor technology remains a compelling factor in their purchase decision.

In addition, there are users who update their iPhones based on their needs and new features. According to the report, a customer with a worn-out old model may prefer to wait for the release of a new iPhone rather than buy an older, discounted model. This behavior suggests that although new features are not the primary driver, they serve as a valuable incentive for buyers who are already in the market for a replacement.

Yet, despite these trends, Apple is still expected to see a rush of buyers when the iPhone 16 officially launches. As with every year, early adopters and loyal Apple fans will flock to stores, attracted by the promise of better technology. “Needless to say, as always we will see a rush of buyers for the new iPhone lineup,” the report says. “However, those attracted by the upgraded features are likely to be in the minority.”