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PratapDarpan > Blog > Tech Hub > After hypnotizing AI, Clarna’s CEO says it will introduce customers to serve customers for customers
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After hypnotizing AI, Clarna’s CEO says it will introduce customers to serve customers for customers

PratapDarpan
Last updated: 6 June 2025 16:14
PratapDarpan
2 days ago
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After hypnotizing AI, Clarna’s CEO says it will introduce customers to serve customers for customers
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After hypnotizing AI, Clarna’s CEO says it will introduce customers to serve customers for customersAfter using AI to change the work of 700 employees, CEO Sebastian CEMITCOVSCI says that the offering of human customer service is always going to be a VIP thing.In shortAI is shaping internal roles

After hypnotizing AI, Clarna’s CEO says it will introduce customers to serve customers for customers

After using AI to change the work of 700 employees, CEO Sebastian CEMITCOVSCI says that the offering of human customer service is always going to be a VIP thing.

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After hypnotizing AI, Clarna’s CEO says it will introduce customers to serve customers for customers
CEO of Clarna
Annati Gusain
Annati Gusain
New Delhi,Update: June 6, 2025 16:14 IST

In short

  • CEO of Clarna says that AI is a part of the scheme after rebuke in job cuts
  • He said, AI will be tasked to take “boring jobs” in future
  • The work force of Clarna has fallen from about 5,500 to two years ago to 3,000 today.

CEO of Clarna, Sabstian Ciaemiatcovski, London took a clear entry into SXSW and taken on stage with a stunning insight that came from his wife. Talking to a pack audience, Fintech Boss attempted to address a clear contradiction between Clarna’s multi-samskit AI change and recent steps to hiring more human employees. “Two things may come true at the same time,” he said, talking to the work of 700 employees in the headlines using AI to change the work, while welcoming humans back to the fold.

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Siemiatkowski admitted that Clarna had actually taken a conscious decision in recent years to slow down human recruitment in favor of rolling out artificial intelligence agents in the business. These AI systems said, especially in customer aid, has helped trim operating costs, as well as promoting the revenue-employee of Clarna. The company’s headcon has fallen from about 5,500 to two years ago to 3,000 today. Nevertheless, despite the cost savings, Sieemiatkowski insisted that the firm is coming back directly to the people, both through cash and equity compensation.

He was eager to emphasize that AI is not completely to eradicate jobs here, something that Google Depathink CEO Damis Hasabis has also said. Sieemiatkowski also believes that human touch will be a premium experience. “We feel that offering human customer service is always going to be a VIP thing,” he said, people like it when people make extra payments for clothes that are stitched by hand instead of machine-made. In the future of Clarna, AI will be tasked to take “boring jobs” and repetitive work, while humans will be there to provide sympathy, nuances and connections.

AI is shaping internal roles

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The CEO of Clarna also informed how AI is re -shaping internal roles. While departments like engineering are relatively untouched, he indicated that it could change soon. What is emerging, he said, there is a new breed of businessmen that can code. “What I am looking forward to internal is a new rise of businessmen who are coding themselves,” they explained. This hybrid skill set, combination of commercial skills with technical flow, is becoming increasingly valuable, especially AI equipment reduces obstruction for non-engineer entry.

Sieemiatkowski revealed that he himself has joined the coding movement, using Chatgpt to help him understand the data infrastructure of the clarna. Once overwhelmed with technical slack threads, he now copies them into chat and asks: “It makes sense, isn’t it?” He described AI Chatbot as a type of individual tutor, helping him to make more meaningful contribution to internal discussion and product strategy.

But Clarna Boss is not blind to the wide implications of AI. He expressed concern over an increase in online scams, given that artificial intelligence is intensifying the problem, especially in highly-confident societies such as Sweden and Singapore, where people are more inclined to believe in official looking messages. This is an issue that Fintech firms will have to struggle as AI continues to develop.

Sieemiatkowski also returned to the previous talking point: the decision to Clarna to prevent salesfors and workdowns. Argument, he said, came down to data fragmentation. To effectively feed your AI system, the cleaner to the clarna required more centralized data. Instead of pulling the client information from a platform, google suit, slack, salesforce, workday and beyond, Clarna chose to consolidate. As part of this well -organized attempt, the company has stopped using about 1,200 small software tools.

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As for multi-specified Klarna IPO? Siemiatkowski remained cooled, but suggested that the company could come close to a decision. “I can say that I am glad that there is less disturbance in the market,” he said with a smile.

And when asked what he would do if he offers a magic desire? “Make the UK a part of the European Union again,” he said without any hesitation – a statement that earned him a period of enthusiastic applause from the London crowd.

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