What’s happening behind closed doors in India’s bedrooms? A lot—and yet, not enough. The recent survey, Led in India 2025, conducted by MyMuse (a bedroom wellness brand) has started a conversation about the evolving state of intimacy across the country. The survey, which drew insights from over 10,000 respondents, offers a refreshingly honest perspective on modern relationships, revealing surprising truths about how Indians love, desire and connect.

What do the findings say?

The findings are as diverse as the countries. While 87% of Indians no longer wait till marriage to explore intimacy, the survey said that about 62% have expressed a desire to break out of the routine and try something new in the bedroom. The report also highlights a growing openness to sexual wellness products, with nearly half of respondents either using them or wanting to explore them. Emotional connection emerged as an important factor for 87% of participants, showing that it’s not just about the physical – it’s also about meaningful bonds.

Despite these progressive changes, one data stood out: 55% Indians want more sexThis dissatisfaction extends to singles, couples, and even married individuals. The data shatters myths about marriage as a solution to intimacy issues, with 59% of married respondents admitting that they still lack a thriving sex life. Interestingly, women recorded slightly more dissatisfaction (60%) than men (53%), which challenges the traditional narrative about who is more vocal about their needs.

why though?

According to Srishti Singhal, a tantra and meditation instructor, this lack of intimacy stems from deep-rooted socio-cultural factors.

• “I believe the figures may actually be higher than reported. There are many factors contributing to this. Indian couples often marry at an early age too little time for explorationChildren usually follow soon after, which hinders intimacy,” she says.
• The second major issue is lack of privacyEspecially because many Indian couples live in joint families. “Even though this is slowly changing in metropolitan cities, family dynamics often mean couples have to be judicious. This constant engagement with family life leaves little time or space for couples to fully embrace their sexuality or maintain an active and fulfilling sex life,” she adds.
• Furthermore, Singhal feels that there is a mass cultural repression Around sexuality in India. People don’t learn about sexual intimacy, lovemaking, or tools to keep things exciting, causing their sex lives to become dull and routine. Without education and awareness, couples struggle to rekindle or try to rekindle passion in their intimate lives.
• to add to this modern lifestyle—Busy schedules and constant exhaustion push intimacy to the bottom of the priority list. Often, intimacy becomes limited to a quick stress-relief activity at the end of the day, which does not sustain long-term relationships. Although this may work in the honeymoon phase, it becomes more difficult as the relationship matures, especially after having children.
• Content creator and sexual wellness expert Bhavjeet Sehgal recognizes Communications As the vital missing element in Indian relationships. She says, “Intimacy grows when partners are open about their desires and fantasies. Without honest communication, relationships become stagnant. Women especially face societal judgment, making it even more difficult to express their needs.” Sehgal recommends transparent, judgment-free conversations with couples to foster deeper emotional and physical connections. Requested to give.

towards an intimate revolution

There is no denying that there are problems, but Indians are keen to explore new avenues for intimacy. The report also highlights that the discussion around sexual wellness is gaining acceptance, with nearly 48% of people eager to try tools that can enhance their experience.

“This report is more than a snapshot of the country’s sex life,” says Anushka Gupta, co-founder of MyMuse. This doesn’t just point to a desire for more sex; This reflects the broader challenge of creating space for connection, experimentation, and communication in relationships.

,The report covers over 500 cities and towns ranging from Tier 1 metros to smaller Tier 3 areas, providing a comprehensive look at intimacy in urban and rural India.